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Become a Member

Newfound Independence Sponsorship Program

 

Overview

Newfound Independence is an organization dedicated to promoting small businesses around the Newfound Lake region (Bristol, Bridgewater, Hebron, and Alexandria).

 

Each sponsor benefits from a high-impact promotional campaign that combines the region’s iconic annual Newfound Lake Map with modern online visibility tools, including custom videos, website features, and social media storytelling.

 

This unique multi- touch marketing program provides a new tool for local business that would like to expand their exposure to potential customers but who may not have the in-house resources or expertise to reach potential visitors on their own.

 

The program targets in-state and out of state visitors that are planning vacations and highlights the attraction of the Newfound Lake area as a year-round destination. The multi-platform social media campaigns combined with strategically chosen distribution points for the map along major highways provide a broad reach while at the same time bringing a unique focus to each of the businesses and services of the Sponsors. - JOIN NOW!​

Newfound Independence Logo

Sponsorship Tiers & Benefits

Gold Level Sponsor – $2,000

Premium Digital + Map Exposure

  • Custom Promotional Video – Produced for your business and shared on Newfound Independence social media & website.

  • Homepage Feature on newfoundlake.biz – Logo, description, and video placement with link to your website.

  • Rotating “Featured Sponsor” Spotlight – Dedicated highlight across digital channels.

  • Social Media Campaigns – Branded posts and boosted features on Facebook & Instagram.

  • Banner on Front of Annual Map – Maximum visibility on the most recognized guide.

  • Artist Sketch on Map + Business Ad on Back – Aesthetic and informative map exposure.

  • Priority Placement – First choice in map layout and online positioning.

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Silver Level Sponsor – $175

Strong Online + Map Presence

  • Custom Promotional Video – Shared across Newfound Independence digital channels.

  • Business Profile on Website – Logo, description, and video embed.

  • Group Social Media Mentions – Featured in themed “Explore Newfound” posts.

  • Artist Sketch on Map – Your business illustrated at its real location.

  • Business Ad on Back of Map – Space for your message or offer.

 

Bronze Level Sponsor – $100

Affordable Entry-Level Promotion

  • Website Listing – Included in the online business directory with name and link.

  • Map Placement – Dot on front of map + business listing on back.

  • Social Media Group Mentions – Inclusion in seasonal round-up posts (“Shop the Map”).

- JOIN NOW!

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Promotional Campaign Strategy

1. Digital-First Promotion

  • Custom Sponsor Videos: Each sponsor gets a short, branded video highlighting their business story, product, or service.

  • Featured Sponsor Rotation: Gold and Silver sponsors are showcased in an ongoing spotlight rotation across social channels and the website.

  • Website Integration: Sponsor logos, profiles, and videos embedded on newfoundlake.biz.

  • Social Media Storytelling:

    • Gold sponsors get stand-alone features with video.

    • Silver sponsors appear in curated group posts.

    • Bronze sponsors included in themed “round-ups” (e.g., “Where to Eat in Bristol”).

2. Annual Map Distribution

  • A signature printed guide that visitors carry, collect, and keep.

  • Gold and Silver sponsors receive illustrated placement + ads; Bronze sponsors maintain presence with a listing.

  • Distribution at inns, restaurants, marinas, shops, and visitor centers (we need to mention distribution plans for what number of visitor centers and radius) throughout the region.

3. Launch & Distribution Events

  • Map release tied to a digital campaign—videos premiered online alongside the printed rollout.

  • Sponsors recognized during launch through press, social, and community posts.

4. Ongoing Engagement

  • Featured Sponsor Rotation maintains year-round exposure.

  • Video re-shares tied to seasonal promotions (summer lodging, fall foliage, winter recreation).

  • Campaign messaging encouraging visitors to “Shop the Map, Click the Site” to drive both in-person and online engagement.

  • JOIN NOW!

Interested in Becoming a Newfound Independence Sponsor?

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